Lost Sol in the Press
Lost Sol in the Spotlight
Lost Sol has started to appear in a few corners of the press. Travelling for Business and Outdoor Swimmer both featured our towels in recent reviews, recognising the mix of design and practicality that defines our approach to travel essentials.
You can explore our full collection here.
What the Press Said
Travelling for Business described Lost Sol as “a travel essential redefined,” noting its quick-drying fabric, compact fold, and ease of use for frequent travellers. The review focused on how a towel can feel purposeful when designed with intent.
In Outdoor Swimmer, our towel appeared alongside performance gear for swimmers and outdoor adventurers. The piece highlighted its light weight, fast-drying material, and understated style - showing that practicality and design can go hand in hand.
Why It Matters
These mentions reflect what we’ve aimed for since the start - simple, well-made travel items that feel personal. Each Lost Sol towel is inspired by a destination and a state of mind: Mallorca Bold Terracotta, Byron Bay Forest Green, Santorini Vibrant Blue. They’re designed for movement, made to dry fast and pack light, yet still carry a sense of place.
As co-founder Archie says, “We wanted to make something worth taking everywhere - practical, but with a story behind it.”
What’s Next
We’re really excited to keep growing Lost Sol, adding new destinations and new ways to collaborate with travellers and like-minded companies across the globe.
For now, we’re proud to see Lost Sol finding its place - in travel bags, by the sea, and now in the press.
Until next time, keep chasing the sun.