Every edition begins with clarity.

We take time to understand your brand properly before a single line is drawn. To begin, we’ll ask for:

• Primary logo file
• Brand colour preferences
• Visual guidelines
• Reference imagery or mood direction
• Where and how the towel will be used - guest rooms, poolside, studio shelves or retail display
• The audience it’s being created for
• Target quantity and timeline
  

This ensures the design is grounded in your identity from the outset.

Once everything is aligned and a single decision-maker is confirmed, we move into illustration.

With the brief confirmed, we move into illustration.

Working within a defined layout framework, our London-based illustrator develops your design so it feels cohesive, balanced and ready for production from the outset.

You’ll receive:

• Two fully realised colourways to choose from
• Built from the agreed brief and aligned to your brand direction
• Complete, production-ready artwork (not rough concepts)
• Clear visual mock-ups for review

Both options are thoughtfully designed to work for your brand, so you can choose the direction that feels right before sign-off.

Once you select your preferred direction, the artwork is prepared and formatted for production..

Once artwork is approved, your design moves straight into production.

Each towel is made to order using our signature premium microfibre blend;
lightweight, quick-drying and finished to Lost Sol standards.

• Minimum order: 100 towels per design
• Manufactured exclusively for your brand
• Air freighted and delivered within weeks

Every piece is produced with the same care and consistency as our core collection.

If you reorder the same design in future, no additional design work is required.