Sustainability Ethos
Sustainability at the core of Lost Sol
At Lost Sol, sustainability isn’t an afterthought, it’s at the heart of everything we do. One of our founders has spent years working in the ESG space, and that experience helped shape a brand built on responsibility, longevity and conscious design.
More than a towel: a purpose
We created Lost Sol to offer more than just a stylish, functional towel. Our goal was to design something that supports reusability, reduces waste and actively helps people lower their environmental footprint.
Far too often, travel towels are bought for a single use and forgotten. We set out to challenge that mindset, crafting a towel that not only looks good and performs, but lasts. Because sustainability begins with smarter choices and longer lifecycles.
Made from waste, designed for the future
Each Lost Sol towel is made from recycled PET (rPET) microfiber and is GRS certified (Global Recycled Standard). On average, every towel is made from the equivalent of 20 to 24 recycled plastic bottles, giving waste a second life and reducing dependence on virgin materials.
Trusted partners, transparent supply chains
We work closely with our suppliers to ensure that every Lost Sol towel is made in reputable facilities with strict environmental and ethical standards. From material sourcing to manufacturing, we’re committed to maintaining a transparent supply chain and holding ourselves to the highest levels of accountability.
We believe great products don’t have to cost the earth, literally. By combining function, form and environmental responsibility, we’re helping conscious travellers make better choices without sacrificing performance or style.