August 19, 2025

Sustainability Ethos

By Lost Sol
Sustainability Ethos

Sustainability at the Core of Lost Sol

At Lost Sol, sustainability isn’t an afterthought, it’s at the heart of everything we
do. One of our founders has spent years working in the ESG space, and that
experience helped shape a brand built on responsibility, longevity, and conscious
design.

More Than a Towel - A Purpose

We created Lost Sol to offer more than just a stylish, functional towel. Our goal
was to design something that supports reusability, reduces waste, and actively
helps people lower their environmental footprint.
Far too often, travel towels are bought for a single use and forgotten. We set out
to challenge that mindset, crafting a towel that not only looks good and performs,
but lasts. Because sustainability begins with smarter choices and longer
lifecycles.

Made from Waste, Designed for the Future

Each Lost Sol towel is made from recycled PET (rPET) microfiber and is GRS-
certified (Global Recycled Standard). On average, every towel is made from the
equivalent of 20–24 recycled plastic bottles, giving waste a second life and
reducing dependence on virgin materials.

Trusted Partners, Transparent Supply Chains

We work closely with our suppliers to ensure that every Lost Sol towel is made in
reputable facilities with strict environmental and ethical standards. From material
sourcing to manufacturing, we’re committed to maintaining a transparent supply
chain and holding ourselves to the highest levels of accountability.
We believe great products don’t have to cost the earth - literally. By combining
function, form, and environmental responsibility, we’re helping conscious
travellers make better choices without sacrificing performance or style.